Find Prospects Now Keywords
Use positive keywords to find Facebook group posts from buyers, negative keywords to exclude noise, and choose exact or partial matching in Find Prospects Now.
Keywords are the words and phrases people write when they need you. Find Prospects Now flags a post when it contains one of your positive keywords and none of your negative keywords. Go to Settings → Keywords.
Keywords to Monitor (positive)
Type a word or phrase in Add keyword… and click + Add. Click the trash icon to remove one.
Good keywords describe a need, not just your trade:
recommend a plumber,looking for a plumber,need a plumberleaking,water heater,burst pipeanyone know a good electrician
Keywords to Disregard (negative)
Any post containing a negative keyword is ignored, even if it matches a positive keyword. Use them to remove noise:
hiring,job,we are looking for staff— job offersfor sale,selling— marketplace posts- your own business name or competitors' names
Keyword Search Strategy
| Option | Behavior | Example with keyword paint |
|---|---|---|
| Partial Match (default) | Matches the keyword anywhere, inside words and phrases. | Matches "paint", "painter", "painting". |
| Exact Match | Matches whole words only. | Matches "paint" but not "painter". |
Matching ignores upper/lower case and works with accented letters.
Limits
| Plan | Keywords |
|---|---|
| Plus | 20 in total — positive and negative keywords share the 20 slots |
| Pro | Unlimited |
Each keyword can be up to 100 characters, and the same keyword cannot be in both lists. Keywords beyond your plan's limit after a downgrade are paused, not deleted.
Tips
- Use the phrases your customers use, not industry jargon.
- Add common misspellings and local terms.
- Check your New tab after a few scans: add a negative keyword for every recurring false positive.
- Keywords are matched against the post text. To catch posts that express a need without your exact words, add AI Lead Matching (Pro).
- Keywords apply to all your Facebook accounts.
The setup wizard suggests keywords for your profession. You can change them anytime.
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Choose Facebook groups to monitor
Select which public and private Facebook groups Find Prospects Now scans for leads, refresh your group list, and understand group limits per plan.
AI Lead Matching
AI Lead Matching (Pro) finds Facebook group posts that match your plain-language description of a good lead, even when they do not contain your keywords.