A keyword template should help you find a request worth reading, not produce the longest possible alert list. Start with the services buyers name, add the phrases they use to ask for help, and exclude recurring noise only after you have reviewed it.
The lists below are original, illustrative starting points. They are not verified lead-volume estimates. Each phrase is a separate keyword; semicolons separate examples and are not query syntax.
How to use these templates
- Choose the audience and service you actually support.
- Add a few positive phrases individually, using local spellings and terminology.
- Review matches before adding negative terms.
- Record why each exclusion is needed and keep examples of useful posts it could hide.
- Check the original post for location, intent and group rules before replying.
Find Prospects Now Plus allows 10 keywords in total; Pro allows unlimited keywords. Prioritize a small useful list rather than trying to paste every example. See keyword monitoring and current plan allowances.
Choose exact or includes matching
Matching is case-insensitive. Includes matching looks for the text anywhere in a post. Exact matching checks word or phrase boundaries; it does not require the entire post to equal the keyword. For example, exact roof can match “repair my roof” while avoiding “roofing.”
Enter need a plumber as the phrase itself. Do not surround it with search-engine quotation marks or enter plumber AND recommend. Find Prospects Now does not offer a Boolean-query or user-entered regular-expression parser. A negative phrase excludes posts containing that phrase under the selected matching behavior.
Both modes match text rather than verified buying intent. See the keyword strategy guide for a refinement process.
Positive and negative examples for 20 audiences
| Audience | Positive phrases | Candidate negatives | Qualify manually |
|---|---|---|---|
| Realtors | selling my house; recommend a realtor; buying a home | realtor course; agent recruitment | An owner or buyer asking for representation, rather than general market discussion. |
| SaaS founders | alternative to; software for; tool recommendation | affiliate promo; lifetime deal seller | A workflow, current tool and unmet requirement you can actually address. |
| Property managers | property manager; manage my rental; rental management | property manager job; management course | An owner asking for management, not a tenant searching for housing. |
| Cleaning businesses | house cleaner; move out cleaning; cleaning service | cleaning job wanted; cleaning course | A customer asking to hire, not a cleaner advertising availability. |
| Freelance developers | web developer; fix my website; website redesign | developer internship; coding course | A business with a project and a reason to hire. |
| Contractors | bathroom remodel; renovation quote; general contractor | apprenticeship; tool sale | A property project in your service area and scope. |
| Insurance brokers | recommend an insurance broker; insurance quote | broker exam; insurance job | A request for relevant professional help; do not solicit sensitive details publicly. |
| Affiliate marketers | recommend a tool; alternative to; which product | affiliate recruitment; promo code spam | A real comparison question where a helpful, disclosed recommendation is allowed. |
| Electricians | recommend an electrician; socket repair; electrical quote | electrician apprenticeship; training course | A service request that fits your qualifications and area. |
| HVAC and plumbing | AC repair; leaking pipe; recommend a plumber | HVAC course; plumber job wanted | Repair or installation demand, rather than a DIY or employment thread. |
| Roofing and solar | roof leak; roofer recommendation; solar installer | solar sales job; roofing apprenticeship | A request to assess, repair or install, with the correct property context. |
| Handymen | need a handyman; door repair; shelf installation | handyman job wanted; tool bundle | A task within your scope, availability and travel area. |
| Junk removal | junk removal; estate cleanout; haul away | scrap wanted; truck driver job | A customer with items to remove and an appropriate disposal route. |
| Landscaping and lawn care | lawn service; garden maintenance; landscaping quote | landscaping job wanted; mower for sale | A property owner requesting a service you offer. |
| Painters | house painter; painting quote; interior painting | painting class; artist commission | Building painting rather than art or training. |
| Movers | moving company; need movers; moving quote | mover job wanted; moving boxes for sale | A move with workable origin, destination and timing. |
| Auto detailing | car detailing; mobile detailer; mechanic recommendation | detailing course; mechanic job | A vehicle service you provide; separate detailing from mechanical repairs. |
| Pressure washing | pressure washing; driveway cleaning; soft wash | pressure washer for sale; cleaning job wanted | A customer requesting appropriate exterior surface cleaning. |
| Dumpster rental | dumpster rental; rent a dumpster; roll off rental | dumpster diving; driver vacancy | A hire request with a suitable waste type, location and placement. |
| Pool services | pool service; pool repair; pool installation | pool table; lifeguard job | A swimming-pool request within your installation or maintenance offer. |
For broader discovery, phrases such as “can anyone recommend” or “looking for” can help you observe community language. On their own, they are too broad to establish service fit. Pair the review with a focused set of groups and a clear service brief.
Avoid exclusions that hide real requests
Do not automatically exclude job, cheap, tenant or DIY. “Need a quote for this painting job,” “My tenant needs a plumber,” and “Tried DIY and now need a contractor” can all be relevant.
Prefer the recurring phrase that caused the false positive, such as job wanted, over a broad word. Even that phrase can appear in a relevant discussion. Exclusions are a deliberate coverage tradeoff, so check a sample of excluded or manually reviewed posts before expanding the list.
Adapt to location and vocabulary
Write down local neighborhood names, common abbreviations and alternate service names from real posts. A mover may see “removals” in one market and “moving company” in another; a contractor may see “refit,” “remodel” or “renovation.”
Location keywords are not a guaranteed geographic filter. A post can discuss a nearby town while requesting work elsewhere, and some posts omit location entirely. Selecting relevant groups and confirming the actual service area during review are both necessary.
Use the group discovery guide to select communities where your customers participate.
An AI criterion for varied buying language
“Find [customer type] asking to hire someone for [service] in [area]. Include [specific project examples]. Exclude [supplier advertisements, job seeking and unrelated requests]. Surface posts with a request for recommendations, a quote or help arranging the service.”
Replace the placeholders with your actual offer. Pro AI Matching can find relevant meaning when exact phrases are absent, but it can misread ambiguous posts. Keywords and AI are complementary matching approaches; do not assume every AI result must first pass a keyword rule.
See AI Matching and keywords vs AI intent before deciding which approach suits your pilot.
A weekly audit you can repeat
Label a sample of matches as relevant request, supplier advertisement, employment, advice-only or unclear. Record the phrase that matched and whether the group was useful. Then manually sample recent posts in a selected group to look for relevant requests the list missed.
Change one broad phrase or exclusion at a time. Measure useful requests divided by reviewed matches, while keeping missed requests visible in your notes. A narrower list can improve that ratio while hiding good opportunities, so alert precision alone is not enough.
Use the contractor playbook or property management playbook for a complete example from phrases to qualification.
Turn a match into a useful conversation
Open the original thread, confirm the request is still active, read the rules and disclose your business connection. Ask one scope question or give one useful piece of information before suggesting a next step. Use the reply templates as writing aids, not bulk comments.
Find Prospects Now requires an active Facebook session, Chrome running and an awake computer. Scheduled scans do not guarantee instant discovery. Neither a keyword match nor an AI match is a confirmed lead, and the product does not contact anyone automatically.
