> ## Documentation Index
> Fetch the complete documentation index at: https://findprospectsnow.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Keywords

> Use positive keywords to find Facebook group posts from buyers, negative keywords to exclude noise, and choose exact or partial matching in Find Prospects Now.

Source: https://findprospectsnow.com/docs/monitoring/keywords  
Last updated: 2026-10-17

Keywords are the words and phrases people write when they need you. Find Prospects Now flags a post when it contains one of your **positive keywords** and none of your **negative keywords**. Go to **Settings → Keywords**.

## Keywords to Monitor (positive)

Type a word or phrase in **Add keyword…** and click **+ Add**. Click the trash icon to remove one.

Good keywords describe a need, not just your trade:

- `recommend a plumber`, `looking for a plumber`, `need a plumber`
- `leaking`, `water heater`, `burst pipe`
- `anyone know a good electrician`

## Keywords to Disregard (negative)

Any post containing a negative keyword is ignored, even if it matches a positive keyword. Use them to remove noise:

- `hiring`, `job`, `we are looking for staff` — job offers
- `for sale`, `selling` — marketplace posts
- your own business name or competitors' names

## Keyword Search Strategy

| Option | Behavior | Example with keyword `paint` |
| --- | --- | --- |
| **Partial Match** (default) | Matches the keyword anywhere, inside words and phrases. | Matches "paint", "painter", "painting". |
| **Exact Match** | Matches whole words only. | Matches "paint" but not "painter". |

Matching ignores upper/lower case and works with accented letters.

## Limits

| Plan | Keywords |
| --- | --- |
| Plus | 20 in total — positive and negative keywords share the 20 slots |
| Pro | Unlimited |

Each keyword can be up to 100 characters, and the same keyword cannot be in both lists. Keywords beyond your plan's limit after a downgrade are paused, not deleted.

## Tips

- Use the phrases your customers use, not industry jargon.
- Add common misspellings and local terms.
- Check your **New** tab after a few scans: add a negative keyword for every recurring false positive.
- Keywords are matched against the post text. To catch posts that express a need without your exact words, add [AI Lead Matching](https://findprospectsnow.com/docs/monitoring/ai-lead-matching) (Pro).
- Keywords apply to all your Facebook accounts.

> **Note:** The setup wizard suggests keywords for your profession. You can change them anytime.