> ## Documentation Index
> Fetch the complete documentation index at: https://findprospectsnow.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Lead Matching

> AI Lead Matching (Pro) finds Facebook group posts that match your plain-language description of a good lead, even when they do not contain your keywords.

Source: https://findprospectsnow.com/docs/monitoring/ai-lead-matching  
Last updated: 2026-10-17

Keywords only catch posts that use your exact words. **AI Lead Matching** reads the meaning of each post and flags the ones that match a description you write in plain language — for example *"A homeowner asking for a recommendation for a local plumber or reporting a leak they need fixed."*

AI Lead Matching is included with **Pro**.

## Add an AI criterion

Go to **Settings → AI Settings**.

1. Click **+ Add criterion**.
2. Give it a short **Label** (for example *Plumbing request*). The label is shown on matching posts.
3. Write a **Description** of the posts you want (up to 2,000 characters).
4. Click **Save AI settings**.

You can add many criteria — one per type of lead or service.

## Writing a good description

- Describe **who** is posting and **what they need**: *"Someone asking for a recommendation for a wedding photographer in or near Denver."*
- Say what to **exclude**: *"Not photographers advertising their own services, not job offers."*
- Be specific about location or budget if it matters.
- Keep one intent per criterion.

## Where AI matches appear

- The **AI Matches** tab lists posts matched by AI.
- Each matching post shows its AI label.
- Turn on **Show AI reasoning** to see a short explanation of why the post matched — useful to refine your description.

## Keywords and AI together

Use keywords for precise terms and AI criteria for broader buying signals. Posts that contain a negative keyword are never sent to AI, so your exclusions apply to both.

## Fair use

AI matching has a generous daily limit per account. If it is reached, keyword matching keeps working and pending posts are checked by AI after the daily reset (midnight UTC).